Simple & bold, hand-drawn, concept-led illustration
for brands, packaging, advertising campaigns and editorial publications.

Animated brand illustration for Fieldfisher law firm, featuring playful characters celebrating people and individual achievements.

Custom brand illustrations and animated GIFs created for international law firm Fieldfisher, celebrating people, collaboration and company culture.

Hand-drawn brand illustration for LCCA campaign by Fried Cactus Studio, used in London College of Contemporary Arts advertising with bold typography and concept-led visual storytelling.

Simple and bold illustrations created for London College of Contemporary Arts, bringing personality and creativity to student communications, marketing materials and the college’s visual identity.

Animated corporate illustration for Fieldfisher law firm, depicting people working together to represent teamwork and collaboration.

Custom brand illustrations and animated GIFs created for international law firm Fieldfisher, celebrating people, collaboration and company culture.

Custom animated illustration for Fieldfisher, showing people-focused imagery representing the international law firm's commitment to its people.

Custom brand illustrations and animated GIFs created for international law firm Fieldfisher, celebrating people, collaboration and company culture.

Fried Cactus is a commercial illustration studio creating custom illustrations for brands, advertising campaigns, packaging and editorial. Combining creative thinking with a distinct simple & bold visual style. Bringing a thoughtful approach to every brief to help businesses communicate ideas clearly and memorably.

Hand-drawn, concept-led illustration for Motif showing architects collaborating around plans, drawings and architectural tools, representing the creative process supported by AI. Illustration by Fried Cactus Studio.

Simple custom brand illustrations for and AI-Powered architecture platform.

Hand-drawn, concept-led illustration for Motif showing architects collaborating around plans, drawings and architectural tools, representing the creative process supported by AI. Illustration by Fried Cactus Studio.

Simple custom brand illustrations for and AI-Powered architecture platform.

Hand-drawn, concept-led illustration for Motif showing architects collaborating around plans, drawings and architectural tools, representing the creative process supported by AI. Illustration by Fried Cactus Studio.

Simple custom brand illustrations for and AI-Powered architecture platform.

Simple custom brand illustrations for and AI-Powered architecture platform.

Logos of brands and businesses that have commissioned illustration from Fried Cactus Studio.

Trusted by brands and businesses worldwide for hand-drawn, concept-led illustration.

Illustration of a traveller staying in a small, hand-picked accommodation, highlighting personal, boutique travel experiences
Illustration of a traveller being guided through a landscape by a local, showing authentic travel experiences shaped by local knowledge
Illustration of travellers connecting with nature in a calm outdoor setting, representing sustainable travel and respect for the environment
Illustration of a relaxed traveller enjoying a peaceful coastal setting, representing slow travel with no rush and time to enjoy the journey

Custom playful character brand illustrations and animated GIFs created for Seremoni.

Custom playful character brand illustrations and animated GIFs created for Seremoni.

Custom playful character brand illustrations and animated GIFs created for Seremoni.

A simple, structured illustration process focused on clarity and strong ideas.

 
 
Hand-drawn figures exchanging ideas, illustrating the discovery stage of a custom illustration project at Fried Cactus Studio
 

Discovery

We start with a conversation.

I’ll ask questions, you’ll share context and together we’ll get clear on what needs to be communicated and why.

From there, I’ll outline the scope, timeline and approach in a proposal. Making sure everything is aligned before we begin.

Concepts

Using what we’ve uncovered, I’ll explore ideas through research and sketching.

These are shared early so we can discuss direction and refine the strongest concepts together.

The process is collaborative, but focused. Giving space for exploration while working towards clear, purposeful ideas.

Figure surrounded by sketches, illustrating concept development for hand-drawn brand and editorial illustration.
 
 
Collection of framed drawings representing the refinement of hand-drawn illustrations into final digital artwork.
 
 

Finalising

Once a direction is agreed, the artwork is developed digitally.

Colour, composition and detail are refined to bring the idea to life, keeping everything clear, considered and ready for use.

 

Delivery

Final artwork is prepared for all required formats and delivered ready for print and digital use.

At this stage, everything is set up to be rolled out confidently across your brand, product or campaign.

 
Hand-drawn trophy celebrating delivery of custom illustration for use across print, packaging and digital campaigns.
 
Let's talk about your project

Bonta Gelato -Packaging Illustration
Hand-drawn illustrations for packaging across a range of Bonta’s gelato flavours.