Collaboration with New Balance: Custom Illustrations for Seasonal Lifestyle & Sportswear Collections

New Balance approached me for an artist collaboration, leading to the opportunity to create custom graphic artwork for their seasonal collections.
This collaboration evolved into an ongoing relationship where I contributed dynamic, sport-inspired illustrations for various product lines. Each piece reflects New Balance’s active lifestyle ethos, blending minimalist and playful design elements that resonate with their brand voice.

Working with New Balance allowed me to explore creative direction in sportswear, combining visual storytelling with fashion to engage a wide range of athletes and customers.